This site will be dedicated to conveying the work of Custom Marketing Consultants and retail industry news and events

News About Custom Marketing Consultants

• Custom Marketing Consultants started as a small business organization dedicated to providing marketing business plans to bars and grilles but has since branched out into all types of small, medium and large retail businesses to provide these business/ marketing plans. The organization created business plans free of charge to build a portfolio and is now planning to monetize this organization.

Retail Industry News

Target’s Traffic Rebound Shows Boomers and Gen X Still Matter

• Target’s soft performance in early 2026 was driven by economic conditions and merchandising challenges, not by alienating Baby Boomers or Gen X. Current data shows these groups are still part of Target’s recovering traffic base. Traffic rose 4.4% and comparable store sales rose 5.6% in Quarter 1 2026, with broad category improvement. That rebound would not have been possible if Boomers/Gen X had abandoned the brand.

• Emphasizing the importance of Baby Boomers and Gen X has also been chronicled by Custom Marketing Consultants in various business plans as well.